What We Settle For with MP3s

I was just looking around on G+ and came upon this video that shows what MP3s have done to the market. Eye-opening to say the least. I have read about Neil Young’s efforts to bring back hi-fi quality to digital recordings with Pono, but from the poking around I did, this is an audio reconstruction effort, not a ‘let’s put larger files on the internet’ effort. It is from the Harmon corporation, called Clari-fi  and attempts to sense what elements have been removed from recordings via compression and then restore them. Interesting idea, as it would not necessitate a change from how media is currently delivered.

There is some really good information in this video, presented by some top name artists and engineers. They present deep insight into what we have grown accustomed to with digital music, and how the industry has changed over the last two decades.

Here is the link to the video http://youtu.be/mDZcz-V29_M , its 22 minutes long, but worth the time. And don’t forget to check out the Clari-fi link above.

As musicians and recording professioinals, I think we owe it to ourselves and everyone else that our music touches to present the best quality possible. If we don’t strive for excellence, why are we in the business in the first place?